Photo Direction
Caroline has extensive experience directing photoshoots and driving brand image through stylistic direction of product models and lifestyle shots. See below for some examples of creative direction used, and contact Caroline for a more expansive model of her photo direction experience.
Portrait
When selling products in the fashion industry, the image of the type of person using or benefitting from the product, drives the desire for that product. A show of classic ideals, or modern striking features drives thoughts of the freedom or versatility offered by use of the product.
Product
Product shots are the bread and butter of selling, as they show the best version and best use of the items. Customers want to see the shine and luster, as well as the real-like use of the product, which presents a challenge in balance of messaging
