Travelon Bags
At Travelon, Caroline has the role of Creative Director, and Senior Marketing Director. In this function she is in charge of all advertising and marketing materials produced by the company, brand image, as well as all marketing and advertising employees, marketing efforts such as catalog creation, photo and video shoots, amazon web store, website sales, promotional material and social media campaigns, and much more. Through her tenure at Travelon, Caroline has implemented many changes to the marketing strategy and capabilities at the company resulting in large scale increases in product sales, redefining of brand image, and increase in brand awareness across target markets and demographics. See below for some catalog shots that helped to redefine or support targeted markets, demographics, or brand image.
Looking to show the Travelon bag as a viable option not just for leisure travel, this shoot aimed to emphasize the ability to handle rugged adventuring, hiking, and environmental stress with comfort and convenience, while appealing to a younger demographic that may have their eyes set on less traditional trips and vacations.
In an effort to further diversify the brand into the space of office/professional function, Caroline led a marketing push to show young professionals using the product, and showing its versatility
